Building “rapport” with your customers will generally infer that you need to meet face-to-face. Although many marketing ‘experts’ say that advertising can build rapport.
f Advertising can ‘build’ on word-of-mouth, brand recognition and product identity which is considered the driving force behind sales, but rapport means building a relationship.
f Meeting a customer face-to-face, either within your organisation, at a meeting, lunch or a casual meeting requires you to have a basic conversation and draw upon social skills, which if successful is building a relationship.
Conversation takes into account a whole range of personal skills including respect, humour, knowledge, tolerance and charisma. Again, these are personality facets of building a relationship.
Obviously just talking to a customer one-on-one at a single meeting is not the definition of “rapport”!
f First time meetings may not bring any immediate benefits
f There is value simply in giving your time and attention to a customer which
may lead to greater “rapport”.
Building “rapport” with your customers will generally infer that you need to meet face-to-face. Although many marketing ‘experts’ say that advertising can build rapport.f Advertising can ‘build’ on word-of-mouth, brand recognition and product identity which is considered the driving force behind sales, but rapport means building a relationship.f Meeting a customer face-to-face, either within your organisation, at a meeting, lunch or a casual meeting requires you to have a basic conversation and draw upon social skills, which if successful is building a relationship.Conversation takes into account a whole range of personal skills including respect, humour, knowledge, tolerance and charisma. Again, these are personality facets of building a relationship. Obviously just talking to a customer one-on-one at a single meeting is not the definition of “rapport”!f First time meetings may not bring any immediate benefitsf There is value simply in giving your time and attention to a customer whichmay lead to greater “rapport”.
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