In a continuous changing world, a company can achieve a competitive advantage by improving its talent to exploit intangible
assets, focusing less on financial results. The most adequate performance measurement method used to identify and illustrate the
main drivers of the business, and which offers also an important view on organization’s strategy is the Balanced Scorecard model
that aligns and focuses every part of the organisation on improving and implementing the strategy. This paper aims to identify the
proper key indicators within the organisation that are used to measure the innovation processes. In order to obtain a clear view on
the results after measuring the innovation process, the most appropriate research method will be an exploratory research based on
case study. The main result of the paper is the analytical framework created by exploiting the key indicators of the organisation
used to measure the performance of innovation processes