•Even small matters have to be referred to someone with
more authority for a final decision.
•Any decision a person in the marketing organization
makes has to have his or her boss's approval.
Formalization (seven-point scale with "strongly disagree"
and "strongly agree" as anchors)
Source: Deshpande and Zaitman (1982)
The following questions concern the impact of work rules
used in your marketing organization.
How strongly do you agree or disagree with each of the
following statements about your marketing organization?