After months of wrangling, the dairy industry gave up the battle to overturn the new policy. The policy was implemented as planned later that Fall, and was rolled out in the different schools from October 2005 hrough February 2006. In 2009, the City's Department of Health and Mental Hygiene conducted an analysis of the impact of the implementation by comparing annual milk purchases from 2004 through 2009 that was recently published in a CDC Morbidity and Mortality Weekly Report. The City found that after 2004 to 2006 there was an 8% decline in milk purchases following the elimination of whole and sweetened milk, but by 2009, purchases had actually increased by