The potential for benefits to be generated along the distribution chain can be visualized using the topic in Figure 5.2, or from other consideration.
Space limitation prevent showing the possible benefits, such as being able to market a difficult fish-oil product because of the oxygen scavenging possible with redesigned packaging.
Another benefit not shown is the possibility of better conformity with regulations, as with removal of aluminum foil from aseptic brick packs and replacement with a barrier plastic with an enhanced barrier due to oxygen scavenging.