community development. Event can sustain and redevelop cultural identity. An event can result in a sense of community belonging, instilling civic pride and active community leadership. Encouraging local participation in sports, arts and culture can lead to a healthier community and to. A greater understanding of one’s own culture. This can be achieved, for example, through a volunteer proggramme providing new skills and knowledge. Events can also alienate local communities and ethnic minorities though high ticket pricing or having no local significance or relevance to the community. At some event, such government meetings or events with high-profile