The framework of the context
immersion is structured around a combination of three dimensions, time and location-based context,
object-based context and user-based context, where users can experience immersion in augmented environments,
but still be connected to a real context in the physical world. A customized questionnaire was developed
based on the factors of the context immersion, and the experience of creating a digital exhibition was
presented as a case study to illustrate the utility of context immersion as an analytical tool for mobile augmented
reality applications. Through understanding the user experience in mobile digital exhibitions, crucial
components of context immersion were identified for the design and implementation of mobile augmented
reality. Finally, implications of the results and the direction for the development of mobile augmented reality
are presented.