Findings from focus groups showed that people were concerned about food hazards and other food safety issues including pesticide residue in vegetables, excessive use of artificial flavour enhancers and colouring substances, bacterial contamination, leaked harmful substances from plastic packages and general unhygienic conditions under which food is prepared and sold. Additionally, participants expressed concern about foodborne illnesses such as cholera, typhoid, food poisoning, diarrhoea, bird flu and swine flu.