Tourists are often less concerned about the
preservation of tourist attractions, such as littering and scribble
area attractions. For that, the Government of Indonesia has
done the concept of sustainable management of the travel
industry, namely agro-ecotourism. Agro-ecotourism is basically
agro industry managed with the principles of sustainable
development. That is, not only increase the economic value, but
it has the added value of natural recreational or ecotourism that
has value and aesthetic beauty. Agro-ecotourism through
Cooperative can give benefits to local communities if it is
managed through a Cooperative. It becomes a way to develop a
district economy, because it can reduce unemployment and
increase society income. So, it will increase society welfare,
especially coffee farmer. Besides that, from the aspect of the
attraction, potential products of agro-ecotourism region have
unique and diverse activities that could serve as a strong the
attractor factor for both international tourists and domestic
tourists. This paper considers the theoretical frameworks that
link agro-ecotourism and Cooperative. Silo sub district is one of
the areas that have the potential to become agro-ecotourism
area, because it has the greatest coffee potential in Jember
District. The implementation of agro-ecotourism through
Cooperative is supported by several stakeholders, such as
government and association of tourism entrepreneur (travel
agency association, the association of Indonesia Hotel and
Restaurant Entrepreneur, tour guide associations). But there
are other parties that could support Agro-ecotourism
Cooperative development especially in Silo, such as coffee
exporter and research institution. Coffee exporters will provide
an opportunity for cooperatives to market their products
abroad while research institution (Coffee Research Center)
could assist in improving quality of coffee.