However, there are many different ways an affiliate might market a merchant’s offering, there are many different types of action which can be rewarded, and, most importantly, there needs to be some way of keeping track of the whole process. We’re going to take a look at the different types of action first of all, then discuss keeping track, and lastly take a look at some of the many means affiliates use to send merchants customers, and of course, to make themselves money.