Participants in the control arm received four widely available
products. These were Stopping Smoking Made Easier, a 24 page
10.5 14.8 cm manual on how to stop; The Quit Guide to Stopping
Smoking, a 12 page 14.8 21.0 cm booklet, which is a dispassionate
consumer review of different smoking cessation aids; and two
cards shaped like credit cards designed to be carried in a purse. One
card gave bullet points covering the benefits of smoking cessation
and the other gave bullet points concerning tips for staying quit.
Both the cards and the Quit booklet contained the smoking cessation
helpline number. Stopping Smoking Made Easier was a manual
of how to stop smoking, with chapters of advice on preparing to
stop and then stopping.