The Smart Car
in 1991,Nicolas Hayek, chairman of Swatch, announced an agreement with Volkswagen to develop a battery-powered "Swatch car" At the time, Hayek said his goal was to build an ecologically inoffensive, high-quality city car for two people that would sell for about $6,400. The Swatchmobile concept was based on Hayek's conviction that consumers become emotionally attached to cars just as they do to watches.Like the Swatch, the Swatchmobile(officially named "Smart") was end,if we teach everybody how to make the major parts, why is Boeing even needed? she asks. Mike Blair, senior vice president of the 7E7 has an answer. "Figuring out what the wings look like,Figuring out how to put them on the airplane,understanding whether that's something our consumers will buy, understanding how to integrate that stuff,that's the magic Boeing brings to this process,he said