significant relationship with behavioral intention to use. Li and Yeh
(2009) identified factors affecting quality of service in mobile commerce
context and pointed out the impact of these factors on
behavioral intention to use 3G services through the improved level
of satisfaction. There are other studies associated with m-commerce.
For example, Choi, Seol, Lee, Cho, and Park (2008) studied
m-loyalty with contribution from design aesthetics and Kuo and
Yen (2009) investigated behavioral intention to use 3G mobile value-
added services