Identification allows for vicarious group participation (Katz and Four outcomes Team identification Social categories 2 7 6 JO U R N A L O F S E R V IC E S M A R K E T IN G , V O L . 1 7 N O . 3 2 0 0 3 Kahn, 1978; Turner, 1984)))
Identification allows for vicarious group participation (Katz and Four outcomes Team identification Social categories 2 7 6 JO U R N A L O F S E R V IC E S M A R K E T IN G , V O L . 1 7 N O . 3 2 0 0 3 Kahn, 1978; Turner, 1984)))