Amway uses demographic segmentation to tell that its products are for every age-group. Most of its products are suitable for adult, children and older generation. Its important brands are Artistry, Body Works, Nutrilite, Atmosphere and Peter England. At the end of year 2015, its weight management and vitamin products were most in-demand products occupying 46% of its sales figures. Amway offers its customers maintenance services to preserve home products like air purifier and water treatment machines.