The new campaign is seeking to introduce potential visitors to a multi- tude of experiences that China offers throughout its vast country—from luxury travel to soft adventure, skiing, culinary tours, golfing, sampling local culture and tradition as well as view- ing some of the most interesting mod- ern architecture, design and art, plus world-class shopping. lYavelers could also visit one or all 43 of China's World Heritage Sites! Added to this, China now has a huge number of new luxury hotels, with over 3,000 four- and five- star properties. Whatever your clients are looking for, it's in China.