One is the study of tourists’ stated preferences; the other is the study of actual choice. LouviCre and Timmermans (1990) in a recent review of these two possible research strategies, concluded that stated preference methods should be complementary tools for the study of travel preferences and destination choice. Such complementarity, however, can enhance an understanding of both intrinsic and extrinsic travel motivation only if one incorporates models that characterize the reflection of travel motivation, based upon both preferences and actual choice behavior. A good example of such model is Della Fave’s (1974) “value stretch” model, which not only can detect various motivations but can also measure their relative importance in a given profile of motivations.