There are still concerns that disclosure norms may affect valenced responses on SNSs, as people strategically present themselves to others in order to achieve certain social goals [18]. However, others have shown both that Facebook profiles seem to reflect actual personality rather than idealized forms ([1], which also reviews the literature on presentation), and “word count” methods of examining natural language production are largely immune to self- presentational concerns [15]. Thus, our strategy to evaluate the downstream emotion expression by the friends of those who express emotion: Examination of status updates. To reduce social demands, we examine emotion expression by users via their undirected updates, and to control for self- presentation, we evaluate emotion expression by those users’ friends similarly.