This article focuses on the study of communication strategies using social media fackbook of Colombian NPOs. using 3 communication strategy evaluation comparison with Top NPOs on Facebook. divided into three partial indexes incorporating three strategies: disclosure, dissemination and involvement. “disclosure strategy” is the most commonly available followed by the “disseminationstrategy” with the “involvement strategy” being the strategy least frequently implemented. In addition. Factor “network activity” stimulate a greater use of Facebook as a communication and dialogic strategy. And the use of Facebook as a communication channel.This data shows the growing role of web technologies in public relations and particularly points out that social mediaare becoming a key part of NPOs’ internationalization strategy. Moreover, the greater experience in social media brings a better use of Facebook as a disclosure strategy.
Also Colombian NPOs using the 3 strategy on the fackbook little compared with with Top NPOs on Facebook. And Including the various factors that can affect the communication strategy.
The research is limited in the Colombian case so it would be very interesting for future studiesto contrast whether this factor is also significant in NPOs from other less developed countries. Likewise, future researchesshould examine other internal and external factors.