Digital native acceleration, refers to the recent arrival into the business world of individuals
who have grown up with digital technology and their increasing migration into key
management and leadership positions. “Internet time” and “network speed” are the
new normal for this group and this is also the expected speed of change. The people of
this generation are integrating technology holistically into all aspects of their lives and
everyone else’s — education, work, leisure, politics, relationships and entertainment —
making the boundaries between these aspects of life increasingly blurry