The existence of Tai Lue is a concreet one: 1) revival of Tai Lue culture, 2) reproduction of Tai Lue culture to corespond cultural tourism and 3) bringing back Tung as cultural capital to be commercial product with the support of external factors for the survival such as revival of Tai Lue via culture and tradition from new educated Tai Lue generation including the official support from local government. The above said factors would lead to changes from the old pattern in which Tung is related to a new existence. Tung can be used as cultural tourism that corresponds with the era of consumerism.