Responsible for the creative of advertising and campaigns.Can have a copywriting or art-direction background.Creates publicity for clients through unpaid, online media. Generates interest in products and services through email groups, online chat, online forums, and Internet press releases. Pitches story ideas to editors of e-zines, e-newsletters, and other online publications. Promotes online seminars, workshops, and events.
Creates layouts and designs of logos, packaging, advertising, marketing collateral, and other published materials in print and online. Selects and arranges photos, type, illustrations, and color. Collaborates with Copywriters and Art Directors on concepts.
Provides administrative and customer service support to Media Planners and Media Buyers. Assists with media research, reports, and record keeping; the evaluation of new media opportunities; and advertising placement. Also responds to client needs and requests.