4. The Power of Leverage
Knowing the power of leverage will maximize your launch results. Leverage is defined as “the use of a small investment to gain a very high return”. Using this definition helps guide launch planners in evaluating the launch tactics that can most effectively achieve the launch goals and objectives. Even a small company with a limited budget can get great results through the power of leverage.
Using the power of leverage you can get the word out faster,
build your customer base faster and generate more revenue.
Consider for a moment the employees, friends, family, customers, partners, investors, press, and associations that you can reach out to - the people that can influence the success of your product launch. One person talking to two, will talk to four, will talk to eight and eight to sixteen. Give them something to talk about.
Winning launches happen because the launching company has assembled an armada to help with the launch. The armada is bigger than the launching company and enables the word to get out quickly and allows for greater leverage at an incredible marketing bargain. Your armada could consist of the people in your company, your partners, industry analysts, thought leaders and press to name just a few. Think big. Who would you include in your armada?
- See more at: http://pragmaticmarketing.com//resources/6-secrets-of-a-winning-product-launch?p=2#sthash.L0r6ghve.dpuf
4. The Power of LeverageKnowing the power of leverage will maximize your launch results. Leverage is defined as “the use of a small investment to gain a very high return”. Using this definition helps guide launch planners in evaluating the launch tactics that can most effectively achieve the launch goals and objectives. Even a small company with a limited budget can get great results through the power of leverage.Using the power of leverage you can get the word out faster, build your customer base faster and generate more revenue.Consider for a moment the employees, friends, family, customers, partners, investors, press, and associations that you can reach out to - the people that can influence the success of your product launch. One person talking to two, will talk to four, will talk to eight and eight to sixteen. Give them something to talk about. Winning launches happen because the launching company has assembled an armada to help with the launch. The armada is bigger than the launching company and enables the word to get out quickly and allows for greater leverage at an incredible marketing bargain. Your armada could consist of the people in your company, your partners, industry analysts, thought leaders and press to name just a few. Think big. Who would you include in your armada?- See more at: http://pragmaticmarketing.com//resources/6-secrets-of-a-winning-product-launch?p=2#sthash.L0r6ghve.dpuf
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