Creating a Plan of Action
Your appeal should always include a Plan of Action that:
Shows you have identified the problems in your selling and/or inventory management practices.
addresses how you will change your practices to resolve them
Below are a few examples to illustrate this.
Performance Issues
Example 1:
The notice from Seller Performance indicates your selling privileges were removed due to a high order defect rate.
Action: Check your customer metrics page to determine which metric (negative feedback, A-to-z Guarantee claims, and/or returns) does not meet our performance targets. You may find, for instance, that your percentage of negative feedback does not meet the target. As you evaluate your account, you may want to read all of the feedback comments left for you by buyers. If comments reflect a lack of response from you to buyer e-mails, your Plan of Action may include scheduling time every day to respond to all buyer correspondence.
Example 2:
The notice from Seller Performance indicates that your selling privileges were removed due to a high late dispatch rate, and your customer metrics show that the late shipment rate does not meet our performance target.
Action: After you've dispatched your orders and confirmed 100% of the shipments, you could review your feedback and order fulfilment practices. You may find that the shipping lead times you set may have been too short. Your Plan of Action may include changing those lead times to something more realistic for your fulfilment processes.
Example 3:
The notice received from Seller Performance indicates that your selling privileges were removed due to a high pre-fulfilment order cancellation rate, and your customer metrics show that your cancellation rate does not meet our performance target.
Action: You could review your inventory management and/or inventory control processes. You may find that your high cancel rate is due to being chronically out of stock of listed items. Your Plan of Action may include monitoring your inventory daily to make sure you never list items you cannot dispatch immediately.
Sincerely,