However, recently, there is a clear movement towards the
adoption of the familiar standard web technologies of HTML,
CSS and JavaScript for every Connected TV device either
through their web browsers or even in their application
development core. As W3C states: There is a strong growth in
the deployment of devices that integrate regular Web
technologies such as HTML, CSS, and SVG, coupled with
various device APIs [1]. By adopting these technologies into
the TV area, a new universal method for developing Apps and
iTVCs seems closer than ever. The purpose of this paper is to
research weather these technologies are suitable and can offer
all the required features needed for developing complete
Interactive Ads compatible with most TV platforms.