• Most companies that claim to sell solutions continue to define who they are by what products they make or provide more than half of the companies evaluated offered few specifics about what problems they actually solve, and only 1 percent of companies did an exceptional job of providing problem specifics.
• Most companies assume buyers understand why they are experiencing their problems and what their needs are 85 percent of sites offered very little to educate buyers about the causes of their problems.
• Very few companies provide specific linkages between problems their customers are experiencing and the operational and financial impact of those problems more than 80 percent of companies fail to provide material specifics about these linkages.
• Companies do a reasonably good job of communicating what they provide in the way of capabilities,but again, the clear linkage between problems, their causes, and those capabilities is nearly nonexistent—
more than 80 percent of companies fail to create coherent linkages between the capabilities of their offerings and problems