(2554 (2011)) and behaviour studies factors relating to consumer goods purchases. Retailer: a case study of happy shop charoenphol Data from the study of a sample is the customer experience in order to purchase items in a happy prosperous effect. I found that there are a lot of women. How come buy walk there were at most. Amounts on the purchase of goods and services, the average time is less than 500 baht, study results showed that levels of factors relating to purchases of goods in retail price on many levels. The average value is equal to 3.89 the mass distribution channels are in high level. The average value is equal to 3.89 at many levels of the overall service. The average value is equal to 3.70 on the campaign as a whole is in the intermediate. With equal average 2.98