The franchisees’ reliance upon the power of the franchisor’s trade name can prove to be a major disadvantage where the franchisor through mismanagement or neglect allows the brand to be called into disrepute. Any failure of the franchisor has a knock-on effect to its franchised network and whilst franchisees share in the benefits and success of the franchisor they also share in its failures. This is equally the case where some franchisees perform in a manner that calls the reputation of the franchised network into question.