7 Adventure tourism is an ideal sector in which to study entrepreneurship, given that many operators are small businesses, often started almost as ‘hobbies’ by enthusiasts with little or no experience of running a business.
8 Work needs to de done to find out how people view the concept of adventure, and how this view may differ de pending on their age, culture,gender, personality,and past experiences.
9 It would help theadventure tourism sector to be taken more seriously if international agreement on definitions could be reached so that data could be collected to see this sector as a discrete field worthy of research as aseparate entity