It is important to note that business plans are not strictly for new business start-ups. They are very much a requirement, although with a different emphasis, in the justification of new ventures within existing organizations. Alterowitz and Zonderman find that entrepreneurs who plan their new ventures succeed about 20 percent of the time and their probability of successful, “future successes are that much easier to come by. The same, unfortunately is not true for corporations. By their own admission, corporations are stuck with a success rate of between 10 and 20%...