Silverstone and Haddon’s (1996) Domestication Approach widens this concept of appropriation used in Cultural Studies by adapting it to the adoption of new information and communication technologies in the household (see also Lehtonen, 2003; Oksman & Turtiainen, 2004; Quandt & von Pape, 2010). The authors develop a dynamic concept of appropriation. In a first dimension, called Commodification, the potential user gains a first impression of the innovation based on the input from advertising, mass media, and other users. The second dimension, Appropriation itself, contains a spatial and a temporal aspect. Objectification is spatial appropriation; thus, the object must be placed in the user’s apartment. Incorporation, on the other hand, deals with the temporal integration of an innovation in the user’s habits. The third dimension, Conversion, is about the user’s self-expression based on the innovation.