Some researchers have developed alternate concepts for service quality. From the two internationally recognized schools of service management, the Nordic school view (Grönroos, C., 1984) and the American school view [2, 4]; the Nordic school explains the service quality on two dimensions as functional and technical quality. Ever then, the American school defines service quality on five dimensions: (1) Tangibles (Physical facilities, equipment, and appearance of personnel); (2) Reliability (Ability to perform the promised service dependably and accurately); (3) Responsiveness (Willingness to help customer and provide prompt service); (4) Assurance (Knowledge and courtesy of employees and their ability to inspire trust and confidence); (5) Empathy (Caring, individualized attention the firm provides its customers)