For Canon, image is everything. The company makes printers, multifunction document equipment, and other computer peripherals for home and office use (more than half of sales). It also remains a force in the consumer and professional photography industry, making still and video digital cameras, LCD projectors, lenses, and binoculars. Canon also operates an industrial segment, featuring such diverse products as semiconductor manufacturing equipment, television broadcast lenses, and devices used for eye examinations. Customers in its home country of Japan generate just 20% of the company's revenues.