Various stakeholders, viz. government agencies and their staff, tourism entrepreneurs, local community, and tourists need to be sensitized and engaged in responsible behavior towards the natural environment and the community. Specific action plans include capacity building of various stakeholders through training programmes, involving youth in ecotourism development, creating environmental awareness among all sections of the local community, harnessing resources (local, cultural/traditional) to ensure flow of benefits to the community, and multi-stakeholder partnership (government agencies, private enterprise, local community, etc.) in developing and operating facilities of ecotourism. To encourage the Stakeholders to promote and practice ecotourism practices, the Ministry of Tourism has instituted National
Tourism Awards in different categories such as "Best Eco-friendly Hotel", 'Best Responsible Tourism Project", "Best Eco-friendly Practices by Tour Operators" in various segments of travel, tourism & hospitality sector. The traveller’s code of responsibility for environmental and cultural sustainability are framed and widely publicized by the agencies.