WhatsApp processes more than 18 billion messages per day and is bigger than Twitter, claims company co-founder and CEO Jan Koum. However, the mobile messaging app has no plans to market its platform through advertising.
"We have an anti-advertising policy and we’re proud of it. Who likes to see ads? We are so bombarded by ads in our daily life that we feel that smartphones are not the place for them," said Koum.
“Our phones are so closely connected to us, to our lives. Putting advertising on this kind of device is a bad idea. No one wants to be interrupted with ads when they are talking or chatting with their loved ones.”
The executive shared his thoughts during an online conference on Tuesday that was followed in several cities. The conference was organized by All Things D, in New York, and streamed by D: Dive Into Mobile.
Read more: http://www.portada-online.com/2013/04/19/whatsapp-has-no-plans-to-market-its-platform-through-advertising/#ixzz2cO6hTvif