B. Regression Analysis of Brand Experience on Brand Loyalty Units
In the study, worked out the average of the various related statements in the same dimensions, and named of the dimension, using linear regression equation to verify whether there was a relationship between each independent variable and dependent variable.
There were the brand experience on behavior loyalty regression results in the table 4. By the above analysis, we could draw the conclusions, Hla, Hlb, Hlc, Hld, Hle established: