Good afternoon ladies and gentlemen. First of all, let me thank you all for here today. I’m delighted that so many of you could make it today. My name is Gail. I’m the project manager in charge the Market research results of soft drink. Today I’d like to update you on the soft drink. The information I give you today should help you with planning your next steps. I’ve divided my presentation into 3 part. First I’ll talk about the market overview in 2014. And then I’ll move on to the main strategy of each brand. Finally I’ll talk about the consumer behavior. My talk should take about 20 minutes.
So, Let's me give you a brief overview of this year's soft drink market. There is a 3% negative trends from the uncertain economic situation, provide consumers delaying purchases a drink composed with extravagant health questions, which drew a group of consumers choose to drink water instead of soda or other categories, including green tea's marketing campaign that draws audiences, to consume green tea to sweepstakes. Instead of a carbonated drink.