H&M has always realized the potential of promotion and marketing and hence has taken special care of all its promotional activities. Their advertisements focus on the apparel image that is qualitative as well as reasonably priced. They have utilized the electronic media of television beautifully by sponsoring many hit and trendy shows like MTV. Many high profile celebrities like Robert Cavalli and Jimmy Choo have been associated with this brand taking it to its present position. Internet has also played a crucial role in the international expansion plans of this highly sought-out brand. Their ads have appeared on famous magazines like Vogue Netherlands, British Vogue and British GQ.