-Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
-Design, build and maintain company social media presence.
-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs.
-Identify trends and insights, and optimize spend and performance based on the insights.
-Brainstorm new and creative growth strategies.
-Plan, execute, and measure experiments and conversion tests.
-Collaborate with internal teams to create landing pages and optimize user experience.
-Instrument conversion points and optimize user funnels.
-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.