at the beginning of 2001 when he observed that lipstick sales tend to be inversely correlated to economic health. While lipstick sales
did not withstand the recent recession, there is some evidence that the “affordable luxury” effect is still present, but manifesting itself in
different categories over time. Nail polish, for instance, could be considered the new “lipstick”, but the “lipstick of choice” varies with
time and geography.