Maintaining the excellent lead that was taken by the founder, Michael Dell will be challenging.
The introduction of new and enticing products to the customers.
Branding their lower cost, lower priced computers that are sold anonymously throughout the world to open other avenues of branding opportunities.
Maintaining and expanding the one stop shopping abilities that are offered to their customers.
Continuing to market on the internet to gain larger market bases.
Broadening their scopes in Europe, India and China.
Expand into government and education markets.