The "People's Car ata Nano
In 2009, even though India's population was the second-largest on earth and its economy was rapidly growing, there were only 12 cars per thousand people (compared to 56 per thousand in China, 178 per thousand in Brazil, and 439 per thousand in the United States). In contrast, there were over seven million scooters and motorcycles sold in India that year. The two-wheeled vehicle sales were the result of India's large population, high urban density, and the low income level. Tata Motors recognized the huge market for very low-cost motorized transportation that was being filled by scooters and motorcycles