This type of work could give rise to a number of future development opportunities. It would be interesting to investigate guidebook usage before, during, and after travel. Such results importance of information needs over different phases of travel. The major influences on guidebook use could also be studied. Another interesting possibility would be to repeat the research over different market segment such as day visitors, overnight visitors, group tourists, or business travelers among Hong Kong residents. Their particular information needs must also be considered before writing travel guidebooks. Additionally, further investigations could be conducted into the effect of culture on guidebook usage needs and comparisons made between users in different countries. Tailored marketing strategies could then be used to target each market segment.