On the other hand, when consumers are billed first, the incentives encourage consumers to
purchase durable goods less frequently and to rely less frequently on illegal dumping aimed at
avoidance of the disposal fee. The demand curve for appliances then shifts downward and to the
left. In either case, the result is fewer new appliances sold and fewer appliances dumped in
landfills. Sony has established a nationwide cooperative recycling network with five other
manufacturers. Consequently, Sony-manufactured televisions are now recycled at 15 recycling
plants across Japan. Sony is the principal shareholder of one of the 15 plants: Green Cycle
Corporation in Aichi Prefecture. In fiscal 2004, approximately 570,000 Sony-manufactured
televisions were recycled (Sony, n.d.).
The Home Appliance Recycling Law requires the recycling of at least 55% of televisions.
Sony has consistently achieved this requirement since fiscal 2001. In fiscal 2004, the recycling
rate for Sony-manufactured televisions was 86% (Sony, n.d.). The Recycling Research Center
(established by Sony in October 1997) and Green Cycle, cooperate to conduct research on the
state of recycling in Japan. Feedback from such research helps television designers and engineers
create new products that are easier to recycle.
On the other hand, when consumers are billed first, the incentives encourage consumers to
purchase durable goods less frequently and to rely less frequently on illegal dumping aimed at
avoidance of the disposal fee. The demand curve for appliances then shifts downward and to the
left. In either case, the result is fewer new appliances sold and fewer appliances dumped in
landfills. Sony has established a nationwide cooperative recycling network with five other
manufacturers. Consequently, Sony-manufactured televisions are now recycled at 15 recycling
plants across Japan. Sony is the principal shareholder of one of the 15 plants: Green Cycle
Corporation in Aichi Prefecture. In fiscal 2004, approximately 570,000 Sony-manufactured
televisions were recycled (Sony, n.d.).
The Home Appliance Recycling Law requires the recycling of at least 55% of televisions.
Sony has consistently achieved this requirement since fiscal 2001. In fiscal 2004, the recycling
rate for Sony-manufactured televisions was 86% (Sony, n.d.). The Recycling Research Center
(established by Sony in October 1997) and Green Cycle, cooperate to conduct research on the
state of recycling in Japan. Feedback from such research helps television designers and engineers
create new products that are easier to recycle.
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