EM analyses used in this study are multi sample analysis; because LISREL program can be used to analyze data from various source simultaneously (Ghozali and Fuad, 2005: 217). In this study, the grouping of sample is based on student loyalty level, which is the student who are already loyal, and those who wants to be loyal. Graduate students (S2) represent the loyal category, while the under graduate students (S1) represent the intend-to-be-loyal category.