Throughout the world, Harley-Davidson unites people deeply, passionately and authentically. From town to town and country to country, HD’s ideals of freedom and self expression transcend cultures, gender and age. With both global significance and local relevance, it’s no surprise that Harley-Davidson ranks as one of the strongest brands in the world. Being recognized as an iconic brand is gratifying, but igniting the fire within people on the many roads of the world is what we are all about.