Customer Relationship Management, or CRM, is the backbone of any business. That sounds like a bold statement, but it is true. Think about it: when you bought goods or services you might have done so because of how helpful someone at the store was to you, right? Or think about when you call in to a business with a concern; the way the call is handled predicates how you behave moving forward, meaning, if they are courteous, humble, and helpful, you are more inclined to continue doing business with them, and might even consider adding more services on to your existing plan. You are not alone in this - many people believe that customer service is important in their overall purchasing experience and/or continuing business relationship. That’s customer relationship management at its best and that’s why it is infinitely important to getting new customers, growing their footprint with your business and retaining them for the long term.