For Team Korea to be competitive every four years at the World Cup, major changes must occur within the nation itself. For Korea to truly become a quality team consistently against the world’s best, substantial changes are needed in how the Koreans as a whole consume the sport of soccer. While it’s no secret that the World Cup fever on the streets of Seoul is rampant, soccer itself has never been a marketable game in Korea. A sad reflection of that is the fact that the average attendance of the K-League, South Korea’s professional soccer league, is only at 7,900 per game this year, while hardly any of those games are televised. Many of Korea’s current national team players grew up chasing after the ball on a dirt field. While the World Cup has turned into something of a “show business,” investment of attention and money at the grassroots level for the sport of soccer is still lacking. Unless this culture changes, Korea will continue to post mediocre performances at the World Cup.