In January 2004, Mark Zuckerberg began writing the code for a new website, known as 'theFacebook'. He said in an article in The Harvard Crimson that he was inspired to make Facebook from the incident of Facemash: "It is clear that the technology needed to create a centralized Website is readily available ... the benefits are many."[9] On February 4, 2004, Zuckerberg launched "Thefacebook", originally located at thefacebook.com.[18] He told The Crimson, "Everyone’s been talking a lot about a universal face book within Harvard. I think it’s kind of silly that it would take the University a couple of years to get around to it as I can do it better than they can, and I can do it in a week