1935 – World famous champion badminton player Jack Purcell designs an innovative and durable performance court shoe, with its telltale toe Smile
1942 – Fully committed to support the war effort, Converse shifts its sports production and designs the innovative A6 Flying Boot, which the entire U.S. Army Air Corps wears
1984 – Converse is the Official Sponsor of the 1984 Olympic Games. The U.S. men’s basketball team wins gold while wearing Converse.
1985 - Chucks became the shoe of choice for rockers and rebels
1997 - The look was later borrowed by Green Day and the All American Rejects, cementing the shoes as a mass market staple.